AI has reached the point every general technology reaches: it's no longer an IT topic, it's a board topic — because it now touches risk, cost, customer promises and directors' duties all at once. This is the board-level version: the questions to ask before the tools, and a starter policy you can adapt in an afternoon.
Three reasons. Duty: decisions made with AI assistance are still the company's decisions — s172 doesn't have a software exemption. Risk: data leaving the building through unapproved tools is happening in most SMEs today, policy or not. Opportunity cost: the productivity gap between firms that adopted deliberately and those that didn't is becoming visible in margins. The board doesn't need to choose models; it needs to ensure someone has, deliberately.
One page beats forty: a policy nobody reads is shadow AI with extra steps.
Pilot theatre — a year of demos, nothing in production, "we're exploring AI" on the website. And prohibition theatre — a ban that simply moves usage onto personal phones, beyond visibility. Both are governance failures wearing strategy costumes. The fix for both is the same: put it on the standing agenda (the risk & horizon slot exists for exactly this) and give it an owner.
If the board wants structured help — exposure review, policy, the honest opportunity map — that's the AI & Digital Advisory engagement: practitioner-led, vendor-neutral, and built for boards rather than developers. Not sure AI is the priority? The Board Diagnostic weighs it against everything else on your plate.
Five questions if you want structure. One email if you'd rather talk. Either way, a straight answer about what your board needs.