Valuations aren't negotiated in the deal; they're built in the eighteen months before it. Investment & Exit Readiness is a board-led programme that prepares the numbers, the governance, the story and the data room — so when investors or buyers test the business, it holds.
Diligence is a search for reasons to reprice. Every gap it finds — messy management information, undocumented decisions, a board that exists mostly on paper — becomes leverage on the other side of the table. Readiness work systematically removes that leverage before anyone sees the data room.
The programme runs at board level because that's where buyers look first: how decisions are made, recorded and reviewed tells an investor more than any forecast. Max brings the company side of the table — CEO of a £10m+ design and manufacturing group by 27 — together with investment-side experience across a social-enterprise investment fund (Create Equity) and the digital-asset research world, where he serves as Advisory Chair of Unsigned Research.
Readiness work pairs naturally with chairing through the deal period itself: the programme builds the machine; the chair keeps it credible under fire.
A structured pass across numbers, legals, governance, people and story — scored against what institutional diligence will actually probe. Output: an honest gap list.
Every gap gets an owner and a date. Quick wins move immediately; structural fixes — board records, KPIs, contracts, IP hygiene — are sequenced over the programme.
The growth story written so it survives a sceptic: market, model, moat, management, numbers — consistent from teaser to data room to management presentation.
A clean, navigable data room stood up early, plus a board reporting cadence that demonstrates — not asserts — that the business is governed.
Through the process itself: preparing the team for management meetings, holding the line on terms, keeping the business trading while the deal eats the calendar.
| Programme | 8–12 weeks of structured readiness work |
| Cadence | Weekly working sessions; board checkpoint each month |
| Then | Optional deal-period support through the raise, sale or refinance |
| Works with | Your accountants, lawyers and corporate-finance advisers — readiness complements them, it doesn't replace them |
Senior board-level consultancy in the UK typically runs £1,200–£2,500 per day; readiness programmes are quoted fixed-fee after scoping so the cost is known before work begins, with deal-period support priced separately.
Figures are indicative UK market context, not a quotation — every MAXFR engagement is scoped first and priced in a written letter of engagement, with review points both sides can use. For broader numbers, see the NED & chair fees guide.
Independent chairing through the deal period — the natural companion engagement.
Read more →RelatedStart with an honest picture of the board buyers will scrutinise.
Read more →RelatedWhen the business needs fixing before it needs funding.
Read more →Five questions if you want structure. One email if you'd rather talk. Either way, a straight answer about what your board needs.