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How to appoint a NED — without the theatre.

By Max Fontana-RevalUpdated June 20268 min read

Eight steps, six to ten weeks, no recruitment theatre: the appointment process that fills a role instead of hiring a CV.

Most first NED appointments go wrong before anyone is interviewed — because the business hired a person instead of filling a role. This is the process that avoids that: eight steps, roughly six to ten weeks, no theatre.

Step 1 — Define the job before the person

Write one page: the three decisions the board faces in the next eighteen months, the experience gap around the table, and what "good" looks like in a year. If you can't write it, you're not ready to appoint — run the Board Maturity Score first and fix the machinery the page reveals.

Step 2 — Write a specification, not a wish list

Specialists beat generalists for a first appointment. "A NED who has scaled a £5–25m services business through an MBO" is recruitable; "an experienced business leader" is a dinner party. Include the honest time expectation (typically one to two days a month) and the fee range you mean to pay.

Step 3 — Source from the right pools

Seats rarely move through job adverts. The productive routes: your investors' and advisers' networks, the institutes (IoD, NEDonBoard), and curated portfolio networks — it's exactly what the MAXFR Network exists for. Cast for three to five credible conversations, not thirty CVs.

Step 4 — Interview for questions, not war stories

Give every candidate the same short pack — last board papers, headline numbers — and listen to what they probe. The best predictor of NED value is the quality of their questions about cash, customer concentration and the thing you're avoiding. War stories tell you where they've been; questions tell you what they'll do at your table.

Step 5 — References and conflicts, properly

Take references from a CEO they've challenged, not just a chair they've pleased — and ask the only question that matters: "Would you appoint them again?" Then declare conflicts both ways: their other seats, your competitors, any supplier or investor relationships. In writing, before terms.

Step 6 — Terms in a letter of appointment

One letter covers: role and time commitment, fee and review date, term (typically three years, renewable), notice, confidentiality, conflicts process, and D&O insurance confirmation. UK SME fees commonly run £15,000–£40,000 a year — the full market picture is in the fees guide.

Step 7 — Onboard like you mean it

Before the first meeting: the numbers walkthrough with whoever owns them, two customer conversations, time with the senior team, and the last six months of minutes. A NED who starts informed challenges from week one instead of month four.

Step 8 — The first cycle, then a real review

Agree the first ninety days in writing, then book a six-month review both sides can use honestly. The failure modes — the friend who can't challenge, the trophy who won't prepare, the executive who starts managing — are all caught early by a review that actually happens.

The timeline at a glance

WeeksStage
1–2Role definition, specification, fee range agreed
2–5Sourcing and first conversations (3–5 credible candidates)
5–7Structured interviews around your real board pack
7–8References, conflicts, terms agreed
8–10Onboarding; first board meeting of the new cycle
Appointing through MAXFR compresses steps 3–5: candidates come pre-vetted from the Network, matched to the specification, with the standard already set. How a MAXFR NED engagement works →
Max Fontana-Reval
Written by

Max Fontana-Reval — Portfolio Chair & Certified NED; NE Chair, MW Equipment; Advisory Chair, Unsigned Research; Member IoD · NEDonBoard · BCS. About Max  ·  LinkedIn

Quick answers

Asked often.

How long does it take to appoint a NED?
Six to ten weeks run properly: two for role definition, three for sourcing and first conversations, two for structured interviews, and two for references, terms and onboarding. Rushing the first fortnight is what causes mis-hires — the role definition does most of the work.
Do I need a recruiter to find a NED?
Not usually at SME scale. Most seats fill through investors' and advisers' networks, the institutes (IoD, NEDonBoard) and curated portfolio networks. A search firm earns its fee when you need rare, specific experience or complete confidentiality.
Can I appoint someone I already know?
You can — and it's the most common first appointment and the most common failure. The test is simple: will they challenge you in the room with money at stake? If the honest answer is no, the friendship is an argument against, not for. Run the process anyway, with them in it.

Start with the diagnostic — or a conversation.

Five questions if you want structure. One email if you'd rather talk. Either way, a straight answer about what your board needs.